Júrame is produced and bottled at La Flor, a legendary mezcal distillery proudly rooted in San Luis Potosí, located in Ahualulco.

With over a century of history, this place has witnessed the passage of time, hard work, and a community that has learned to endure, transform, and keep believing.

Here, among ovens, copper stills, and the rhythm of the countryside, a tradition that has never ceased is honored. Because, like a noble agave, this land endures.

Every bottle of Júrame is the result of a handcrafted process, meticulously cared for in every detail. From the selection of Salmiana agave to its transformation in the stills, every step is guided by knowledge passed down through generations.

There is no rush here—only time, technique, and respect for the craft.

It all begins on the Potosí highlands. From the Salmiana agave—a wild maguey that thrives in extreme conditions—comes the essence of Júrame.

This plant is resilient and unyielding, growing with remarkable strength despite the droughts and frosts typical of this semi-desert land.

The maguey is treated with respect, by patient hands that honor this natural miracle. That same respect carries through every step of the process, where everything is done with care and intention—never rushed, always given the time it needs, in harmony with nature. We rely entirely on the rains.