Potosino mezcal has crossed borders to compete with the best spirits in the world, and the result is historic. In our first participation in the London Spirits Competition (LSC), the treasure of our land has been recognized with two of the industry's most important distinctions: Gold Medal for Júrame Reposado and Silver Medal for Júrame Joven.

This achievement in the ninth edition of the competition not only celebrates the taste of our mezcal, but also puts the mastery and quality produced in the Potosino Altiplano on the international map.

A standard of international excellence

The London Spirits Competition has established itself as one of the most prestigious and demanding competitions globally. Unlike other competitions, LSC analyzes the product from a 360° perspective, evaluating three key pillars:

• Quality: Excellence in elaboration, aroma, and taste.

• Value for money: The real value the product offers to the consumer.

• Packaging and Design: The visual impact and functionality of the bottle in the market.

Obtaining these seals of approval confirms that Júrame is a complete brand, designed to stand out both in a personal cellar and in the most sophisticated bars in Europe and the world.

The beginning of our history in Europe

This international debut is a reflection of the effort of our entire community. Seeing Júrame Reposado with the highest award and Júrame Joven following in its footsteps with silver, motivates us to reaffirm our commitment to our land, bringing the essence of our agave to every corner of the world.

We are deeply proud to bring a piece of San Luis Potosí to London and that the international judges have recognized what we already knew: that the Pact for Quality knows no borders.

Thank you for joining us on this journey and for celebrating every step of Júrame with us!